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Event Details
Chinwag Live: Freeconomics
'Free' rules supreme in the online world, but is Free sustainable? Must companies now monetise or die, and can we challenge the habits of Generation Free?
Success at Free has come with cost. For storage dependant sites such as flickr, YouTube, Facebook, ad subsidy cannot meet the costs of scaling. But what issues do the other models bring? Why for example do Freemium models (free ‘basic’ and paid ‘pro’) work for some and not for others (think flickr vs Facebook)? Will we see a return of micropayments?
Join us as we ask - Is there a future to Free, and where? Are there new
opportunities to monetise in the land of Free or in fact does Free no longer
make sense?
'Free' it seems has become the de facto business model for the internet - Free
content, Free services, Free entertainment. But is the low growth rate of
digital ad spend and falling ad prices restraining the growth of Free? Will Free
falter, or can new Freeconomic models truly deliver?
(arrive early for complimentary drinks and snacks)
SPEAKERS:
More Information:
http://www.chinwag.com/live/freeconomics
REFUNDS: In the unfortunate event that you can't make
it along, we're able to provide a full refund as long as you contact us 7 days in
advance of the event.
SPONSORED BY:
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When & Where
Slug & Lettuce (downstairs)
80 Wardour St
Soho
W1F 0 London
United Kingdom
Monday, March 30, 2009 at 6:00 PM (GMT)
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Hosted By
Chinwag and UK Trade & Investment
Chinwag - http://www.chinwag.com - is the UK's leading community and aggregator for the new media and digital marketing industry. Sites include recruitment website, Chinwag Jobs - http://jobs.chinwag.com, Chinwag Live - http://live.chinwag.com and viral marketing alert service, Viralmonitor - http://www.viralmonitor.com. Chinwag also organise the Digital Mission series with UK Trade & Investment (UKTI) - http://digital-mission.org
UK Trade & Investment is the commercial arm of the British government. We work with UK-based businesses to ensure their success in international markets, and encourage the best overseas companies to look to the UK as their global partner of choice.
www.uktradeinvest.gov.uk
